I've been thinking - there are huge blockbuster films out there such as the Star Wars saga which has a massive fan base who can be extremely passionate about the films as to watch it many times over, buy related merchs etc., yet there are games out there like the Call of Duty games that has players hooked on to the game for hours and hours on end, so addictive many routinely sacrifice sleep over it and rarely hesitate to buy more downloadable contents.
All this makes me wonder that (generally speaking) of the two, which medium do consumers repay with more emotional investment?







