Identify people in your target industry and meet them. Take them out for coffee - something non-threatening that will not take up much of their time. Be sure to pay for everything.
Ask them about the business, the industry, their personal experience, how they started in it, what it was like to move forward, what they do not like.
Respect their time - when you invite them out or ask to speak to them over the phone, tell them you will only take up 20 minutes of their time. At 18 minutes, wrap up and be grateful. Most of the time, assuming you were able to get them rolling with their stories, they will wave you off and happily keep chatting away.
Listen to the words they use and how they use them. GO beyond the jargon and acronyms, but certainly take note of them. This is the style and the language that makes you sounds like an insider. (Avoid using the jargon yourself - as a neophyte in their world, you will sound like an ass.) After you start sounding like an insider, you will hopefully start thinking like one. The next information interview you go on will be even more valuable and easier.
Ask about resources. What magazines and websites they "have" to read to keep up. What they "like" to read. Who inspired them, and then look them up and talk about them on your next information interviews. What schools, certifications, or pundits that are important. Large business sectors usually have some website or trade publication, no matter how obscure. Figuring this out are your short term targets. Go to the public library -- the big branches have trade magazines you have never heard of. At all times, absorb what you can.
By your 3rd or 4th interview, you should be acting like someone who has a good albeit superficial grasp. The more you play the part, the more accepting and trusting your later interviewees will be. It sounds terrible, but in some industries, what looks like a duck and quacks like a duck is considered a duck, no matter where you really came from.
Find your targets on LinkedIn. Google Shally Steckerl and use his methods to get contact details from the web.
Isha wrote:I need some advice from experienced people: How do you find a job in an area out of your expertise? How do you make your CV look relevant there? How do you handle the interviews for such position if anybody decides to interview you?
Armed with this knowledge and perspective, the answers to your questions should come naturally.