I also had a good experience at the Jinhua store today. I took my Powerbook in to get an airport extreme card as well as some more RAM, and I got iLife 04, FCP 4, office no problem. Elvis was very helpful and showed me several tips for using the machine, and the other staff were helpful as well, asking me what I needed and giving it to me without any fuss whatsoever.
Elvis also told me that they are opening up a larger shop over near the northwest entrance of the SYS Hall MRT station. While it isn't a real Apple Store, it's going to be quite large, with free wireless Internet and a full staff. It's scheduled to open in a few weeks' time. Technically, the shop on Jinhua mainly only a repair shop, while this one would be primarily about sales.