This for example:
Sometime during the past two years, seemingly overnight, Amazon.com made the unexpected, unheralded decision to start making movies. They established a new shingle, Amazon Studios, which currently has 16 projects in development, all of which are (ostensibly) vetted by fans through online feedback. Certainly a novel way of approaching film development. (As for whether true cinephiles have better taste or instincts than avaricious marketing executives—who currently make virtually all creative decisions everywhere else in Hollywood—only time will tell.)
The first of Amazon's new film projects, tentatively titled "Zombies vs. Gladiators," is moving slowly towards fruition. ...
Will Amazon's decision to crowd-source creative decisions pay off? What would happen if "Zombies vs. Gladiators" is successful? Would the rest of Hollywood adopt similar strategies? And what would the cinematic landscape look like if they did? Would titanic bombs like "John Carter" and "Battleship" be avoided? Or would the capricious whims of the interwebs lead studios to make overly thought-out trash like "Snakes on a Plane?"
http://social.entertainment.msn.com/mov ... adcd2601b8
This has called my attention as in the Supernatural boards they had a little fit over the season finale. Apparently, it was based on a popular fanpic -a whole alternative complete season written by a couple of fans- so the hardcore fans were all giddy. All that business, to me, is as weird as it gets.
Do you remember those "alternative endings" books, that if you chose the character to do one thing you went to page X, but if you chose another then you went to page Y and continued the story from there? I think with all the interactive media, someday, we may actually "vote" not only on which shows to watch, but on how we want storie sto be developed. For TV it seems quite straightforwrad, for movies it would be then in the preproduction stage, like Amazon is doing. I don't know what to make of this.