I have no doubt that massive amounts of information about me have already been gathered.It's still useless to anyone else unless they can actually use it to their benefit (i.e. actually sell me something). I generally don't buy things unless I need them, and I use most things until they're no longer functional. So, if someone found out that I bought a pair of hiking boots, for instance, they'd be shit out of luck bombarding me with ads for hiking boots because I wouldn't even be thinking about buying hiking boots for several years afterwards. They might try to sell me other hiking equipment, for instance, but again, I'm not going to go out and buy a tent. I already have a tent. I already have a backpack. I already have pretty much whatever I need to engage in that activity.
A couple of years ago, I met a woman who had studied fashion. She told me that the average garment is worn seven times. I don't know how true that is, but let's assume it is. I must be so many standard deviations away from the norm that I'm off the chart (which means I must be balancing out hordes of people only wearing stuff once or twice). I am still wearing one t-shirt I bought in 1998! I actually get given t-shirts (from relatives or employers -- they're big on giving out gear here) faster than I wear them out. I had to get a new phone this year or late last year because I'd had my other phone a few years and it got to the point where I couldn't even read the screen anymore (I still used it for a few months while it was partially readable). This is in contrast to people who change phones several times per year. I am simply not a consumer like most people, I think, so I don't think how any information collected about me is going to be that useful.
Maybe I really am the exception, but I think that whilst I'm a little extreme, I don't think I'm that unusual. As such, I still think that a lot of this love affair with internet companies is overdone.
And you coming in to scold us all like some kind of sour-puss kindie assistant who favors olive cardigans and lemon drinks without sugar. -- Muzha Man
One sometimes gets the impression that the mere words "Socialism" and "Communism" draw towards them with magnetic force every fruit-juice drinker, nudist, sandal-wearer, sex-maniac, Quaker, "Nature Cure" quack, pacifist, and feminist in England. -- George Orwell