GuyInTaiwan wrote:I guess I'm different to a lot of people then. I'm quite disinterested with, and desensitised to, advertising. I tune out advertising so much that I had to actually go and specifically look for the ads on my Facebook page. I rarely impulse buy, I generally take ages to actually go and buy something (even if I've already decided that I want or need it), and I specifically seek out purveyors of goods (I don't like them seeking me out at all).
Indiana: It's a bit crazy all of that data mining. However, if someone came up to me in the street and tried to sell me something, even if it was something I might be interested in, I'd immediately tell that person to leave me the hell alone and go take a running jump. I'm the kind of person who will deliberately not buy anything from those annoying trucks that drive around with the recorded messages here in Taiwan precisely because they have disturbed my peace.
I'm also the kind of person who really dislikes wearing anything with a logo or brand name on it precisely because I think it's a massive scam that people pay clothing companies to be their walking billboards. Surely, it should be the other way around and these companies should pay ME if they want me to advertise their wares.
To me, it doesn't make any sense at all why people would want to engage in all of this weird economic activity of letting people know everything about themselves so they can open themselves up to additional hucksters. I figure I'm probably every marketing executive's worst nightmare though.
Most people are culturally desensitised to the marketing and branding that infiltrates their lives. Most people are also not fully aware of the amount of information being collected about them and how much it is worth. I would agree with the part in bold, want to make money off me and my data, pay me!
My idea for business would be co-develop the product/service with the customer i.e. show where things can be improved, tell the deficiencies honestly and take feedback on your website. Make them part of the story. I think this should work well for environmental conscious goods in particular but it is just a more honest way of doing business and I think people will buy into it on a human level.