Physical changes, at least in some Starbucks stores, are palpable, and may reflect bigger changes. In my local Starbucks, for example, a recent renovation brought an army of teeny-weeny tables lined up in formation against the longest wall. Behind them is a lengthy bench, too high to sit comfortably and too wide to rest your back. They’ve amped up the music by adding another speaker. And the new lighting feels fluorescent and cold. The effect of the store renovation is clear: It’s not a comfortable place to sit for very long. “Foot traffic” has clearly increased, but the regulars have scattered. Starbucks Corporate obviously has a lot on its hands, but is this the right direction to go in?
Now, while we know that all coffee-stores in TW adapted to the same concept, would they be brave / stupid enough pushing this format through?
This would be in clear contradiction of what the CVS chains did in the last 2 years - "keeping spending power inside"