I have recently narrowed down some options for a business, one is a juice/tea franchise location. I have scoped out a few locations that would seem to do well, and that are not well served by this, and I like the idea of a franchise as they have the brand recognition, and the know how to get someone set up for the first time.
However, I was speaking to a foreigner recently who owns his own business, and he feels that when Taiwanese see a foreigner, they immediately expect that the product you will sell is unique in some way (eg western bar, Mexican food). But that if they see you selling something like tea which is not special in any way (something they can get at a different stand just as well), they will avoid the foreign shop.
Obviously this gave some pause to my plans. Unless of course I buy it, hire Taiwanese to run it, and just show up from time to time through the back alley behind
I can't really make it all special inside to feel foreign or offer special promotions, or even special drinks not usually offered as it is franchised so I am sure they won't allow that.
In addition, I have seen foreigners in night markets, but they don't seem to attract much business.
What says everyone, will this be a problem?
I have not yet contacted the franchise companies yet, as I want to do some preliminary research first.